AskedAboutYou

How law firms get recommended by ChatGPT and AI assistants

“Who is a good immigration lawyer in Miami?” is a question people now ask an assistant before they call anyone. Assistants are usually careful with legal topics, so they lean on sources that make a firm’s practice areas and credentials easy to confirm.

Updated October 30, 2026 · General information, not a guarantee of any result.

What people ask

  • Practice area plus city: “family lawyer in Phoenix”, “employment attorney Brooklyn”.
  • Situation: “lawyer for a landlord dispute”, “someone to review a contract”.
  • Practical: “free consultation”, “speaks Spanish”, “flat-fee wills”.

Make your practice easy to confirm

  1. 01One page per practice area, describing the kinds of matters you take and who you help, in plain language.
  2. 02Attorney bios with bar admissions, jurisdictions and languages, all accurate and current.
  3. 03Consultation and fee approach stated clearly where your rules allow (free consult, flat fee, hourly).
  4. 04Consistent listings on Google Business Profile and on the bar association and legal directories you are part of.
  5. 05LegalService or Attorney structured data with address, area served and practice areas.
  6. 06Articles that answer common questions in your practice area. These are often what assistants cite.

Respect the advertising rules

Lawyer advertising rules vary by jurisdiction and commonly limit claims like “best”, “specialist” or past results. Accurate, verifiable information is both compliant and what makes an assistant comfortable naming you. This page is general marketing information, not legal or ethics advice; check your bar’s rules.

See the answers for your practice area

Run the free scan with your practice area as the category (for example “immigration lawyer”) and your city. You will see the replies, the firms named, and the sources used.

Questions

Why does the assistant name directories instead of firms?

For legal questions some assistants prefer to point people to a bar referral service or directory. Being accurately listed in those directories is then the way to appear.

Should each attorney have a profile?

Yes, if they practise under your firm. Individual names with admissions and practice areas are easier to cite than a generic firm page.

Check what AI says about your business

The free scan asks five customer-style questions with live web search and shows every reply word for word, who was named, and which pages were cited. About a minute, no card.

Run my free scan

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