The questions clients ask
- Treatment plus area: “best med spa for Botox in Scottsdale”, “HydraFacial near me”.
- Safety and credentials: “med spa with a doctor on site”, “licensed injector in [city]”.
- Fit: “laser treatment for sensitive skin”, “med spa good for first-timers”.
- Practical: “consultation cost”, “open Saturdays”, “payment plans”.
Make your clinic easy to confirm
- 01One page per main treatment: what it is, who it suits, what a visit involves, aftercare, and a price or price range if you publish one.
- 02A team page with each practitioner’s real name, role and the licences or certifications they actually hold.
- 03Who supervises medical treatments at your clinic, stated plainly where that applies.
- 04Consultation process, booking and cancellation policy in text on the site.
- 05Consistent details on Google Business Profile, Apple Maps, Bing Places and the booking platforms you use.
- 06MedicalBusiness or HealthAndBeautyBusiness structured data with address, hours and services, matching the visible page.
Stay inside the rules
In many places injectables, lasers and some peels are treated as medical procedures, with rules on who may perform them and how they may be advertised. Claims about results, before-and-after photos, testimonials and brand-name products are often regulated. Check the rules that apply where you practise; this page is general marketing information, not legal or medical advice.
Accuracy also works in your favour. Assistants tend to be cautious on health topics, and a clinic whose credentials and treatments are easy to verify is a safer name for them to give.
See what clients would see
Run the free scan with “med spa” or your main treatment as the category and your city. You will see the replies, which clinics were named, and the pages those answers cited.
Questions
Should I use “med spa” or the treatment as my category?
Try both. People ask about specific treatments as often as about clinics, and the shortlists differ. Use the words your clients use.
Do before-and-after photos help with AI answers?
Assistants mostly read text, so photos help people more than models. If you publish them, follow the rules that apply to you and get proper consent.
Check what AI says about your business
The free scan asks five customer-style questions with live web search and shows every reply word for word, who was named, and which pages were cited. About a minute, no card.
Run my free scan